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SVA iXD Masters Program Open House

Blog

I look at blogging as my tool to look below the surface. The tech field is moving so fast and so furiously that you can spend all your energy just trying to keep up. Instead, I’m stepping back and refocusing on what I find interesting and enriching as a designer.

SVA iXD Masters Program Open House

Angelika Fuellemann

This past November, I went to the iXD Masters Program Open House at SVA. I was contemplating grad school and was curious to see how one of the preeminent design schools is responding to the hyper changing world of technology.

“Design used to write the story so the world might see the future. Today, interaction designers are writing the story so the world can participate in it.”
– Excerpt from SVA iXD Mission Page

It was great to chat with the students and hear their stories. There was a mix of architects, photographers and designers. One theme that ran through was Designer as Entrepreneur. A student mentioned that he was required to use Kickstarter to fund his design project. Another expressed frustration that whatever idea she had, it had already been conceived by another.

Walking around the studio spaces, I came across a nook that housed the studio’s library. I took a few moments to check the spines. I was happy to see I had some of these books in my own home library, like Designing Together and Thinking with Type. I took photos to be able to go over the titles later. I knew I was looking at a selection of books curated by the best of the best in the industry.

I grouped the books into 5 major categories, with design and business being the largest. I also set up a handy-dandy, shared Amazon Wish List comprised of most of the titles.

DESIGN

  • Universal Principles of Design
  • The Fundamentals of Product Design
  • Semiology of Graphics
  • Designing Together
  • Design Patterns
  • The Brand Gap
  • Design Essentials
  • Meggs History of Graphic Design
  • Communicating Design: Developing Web Site Documentation for Design and Planning
  • Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
  • Design by Nature: Using Universal Forms and Principles in Design
  • Icons of Design
  • Seeing Beyond Sight: Photographs by Blind Teenagers
  • Sensorium: Embodied Experience, Technology, and Contemporary Art
  • Evil by Design: Interaction Design to Lead Us into Temptation
  • How to Lie with Maps
  • Tapworthy: Designing Great iPhone Apps
  • iPhone Application Sketchbook
  • Forms and Code: in Design, Art and Architecture

Business

  • Leadership and Self-Deception: Getting Out of the Box
  • The Connected Company
  • How Firms Succeed
  • Managing Right for the First Time
  • Talent is Not Enough: Business Secrets for Designers
  • Guerrilla Advertising
  • Competitive Strategy
  • Fundamentals of Design Management
  • Looptail: How One Company Changed the World by Reinventing Business
  • The Year Without Pants: WordPress.com and the Future of Work
  • Where Good Ideas Come From
  • Four Steps to the Epiphany
  • No More Dreaded Mondays
  • The Innovators Solution
  • Beyond Tallulah: How Sam Wyly Became America’s Boldest Big-Time Entrepreneur
  • What’s Mine Is Yours: The Rise of Collaborative Consumption
  • Competing for the Future
  • Tubes: A Journey to the Center of the Internet
  • Built to Last: Successful Habits of Visionary Companies

UX

  • The Hand: How Its Use Shapes the Brain, Language, and Human Culture
  • The Mobile Frontier
  • Analog In, Digital Out: Brendan Dawes on Interaction Design
  • Remote Research
  • Prioritizing Web Usability
  • Audience Relevance and Search
  • Search Patterns
  • Search Analytical for Your Site
  • Research Methods in Anthropology
  • Content Everywhere
  • Rapid Contextual Design: A How-to Guide to Key Techniques for User-Centered Design
  • Make It So: Interaction Design Lessons from Science Fiction
  • Designing for the Digital Age: How to Create Human-Centered Products and Services
  • Competitive Strategy
  • Strategy Safari
  • See What I Mean: How To Use Comics to Communicate Ideas

Programming

  • HTML 5 for Web Designers
  • JavaScript, The Good Parts
  • Physical Computing
  • Interact with Web Standards
  • Bodies in Code
  • The Nature of Code
  • The Computational Beauty of Nature
  • Designing with Web Standards

TYPOGRAPHY

  • Type and Image
  • Thinking with Type, 2nd revised
  • The Elements of Typographic Style
  • Type Survival Kit
  • The Elements of Style

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